Monday, June 16, 2008

Our Business Destination Site: JamesBen: Studio & Gallery Art Center

I just returned from a Tennessee Economic Development/Tennessee Main Street sponsored workshop held in Kingsport. It was DYNAMITE! The presenter was Jon Schallert. He is very informative, extremely dynamic and willing to give complete information about the business strategies he has spent 20+ years developing. I have no intention of stealing his thunder; rather my point is no matter how difficult you find attending his presentation, the workshop is worth every iota of effort, energy and expense. I went so far as to close the gallery the entire day of his workshop and learned enough to re-invent our gallery as a Business Destination. Stay tuned. I'm actively applying every bit of strategy he shared , every concept  he taught us and all the  marketing topics he offered like improving the effectiveness of having an internet site: how to gain free local, regional and national publicity; and how to get word-of-mouth marketing to spread more quickly.  I am so excited by his workshop, I find it difficult to curb my enthusiasm about him and his work. This workshop " Increasing Sales and Profits as a Destination Business" is a small business person's most wonderful hopes and dreams presented as a proven, successful business strategy.